WELCOME
We don’t just market brands, we strengthen franchise systems from the inside out.
Fractional marketing gives you the power of a full marketing department, delivered by one expert, at a fraction of the cost. You get strategy, creative, and execution without hiring a full team.
We work FOR and WITH our clients to do exactly what needs to be done for their growth.
Where Strategy, Creativity, and Franchise Expertise Meet
The Cate Agency provides franchisors with the marketing leadership, systems, and brand consistency they need to grow with confidence.
For more than 18 years, Cate has partnered with franchise organizations to build national marketing libraries, strengthen franchise development, and create the tools and assets franchisees depend on to succeed.
The agency delivers intentional, human-led marketing direction tailored to the real-world needs of franchisors, whether they have 10 locations or 100.
Why Franchisors Trust The Cate Agency
Experience Across Five Franchise Brands
Cate has built national marketing libraries and franchise development assets for multiple franchise organizations, including four brands within the health and wellness industry and one of the nation’s fastest-growing home care systems.
Her marketing leadership has also directly supported franchise development success by elevating brand perception, strengthening Discovery Day impact, and helping prospective buyers feel confident in moving forward.
Fractional Marketing Services
The depth and stability of a marketing department, delivered with the flexibility of a fractional partnership. From national strategy to asset creation to supporting franchisee needs, The Cate Agency provides consistent, experienced marketing leadership without the overhead of building an internal team.
Franchise Development
Franchise development succeeds when prospects see a clear, confident brand. The Cate Agency supports franchisors with Discovery Day presentations, candidate messaging, and franchise-ready marketing assets that strengthen trust and increase momentum throughout the sales cycle.
“Her Discovery Day presentations consistently elevated the perception of our organization, giving prospective buyers a clear, compelling understanding of the marketing strength and support available to them.”
— Dan Durney, National Franchise Sales Director, Assisting Hands Home Care
Marketing Library Development
A scalable franchise system depends on a strong, accessible, brand-aligned marketing library. The Cate Agency architects the structure, content categories, creative systems, and asset frameworks franchisors need to empower their networks and maintain brand integrity.
“What I find most supportive is the design of the collateral and the easy access to it. The ever-growing content provided in our national marketing library is so important to my business success.” — Seni Duro-Emanuel, Franchise Owner
Clarity, Consistency, and Intentional Execution
Franchisees rely on strong marketing tools. Candidates rely on a strong brand. Corporate teams rely on scalable systems. The Cate Agency helps franchisors deliver all three with strategy and intention.
Ready to Strengthen Your Franchise Brand?
Let’s explore how intentional, strategically guided marketing can support your growth and deliver real value to your franchisees.
“Cate’s creativity and ability to transform an idea into a polished marketing piece is always on the mark. Her attention to detail and supportive expertise are excellent.” — Tim Wilsey, Franchise Business Director